Shop Boyz - Rockstar Mentality

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But like most overnight successes, Shop Boyz's rise to fame took many years. Cousins Demetrius "Meany" Hardin and Richard "Fat" Stephens grew up with best friend Rasheed "Sheed" Hightower in the notorious Bankhead area of Atlanta, the stomping ground of some of the city's most successful hip-hop artists. They worked on cars, hustled, did whatever they could to make ends meet and when their work was done for the day, they turned to their true passion: making music. Their unique, groundbreaking style didn't go unnoticed.

Within four months of its release, "Party Like A Rockstar" set off a frenzy of activity at radio and clubs throughout the southeast and spread like wildfire across the country. The electrifying song with its contagious hook appeals to the spirited, carefree rocker in all of us - from school children and working class dads to hard-core hip-hoppers and blue-haired, Mohawk-wearing Punk Rockers. From note one, excited fans begin strumming air guitars, crowd surfing and building mosh pits that rival those of any major rock concert.

It was the perfect introduction to their unique brand of music. As for their definition of the newly-created sub-genre known as `hood rock, Sheed says, "It's got energy and a rock feel to it but at the same time it's all about rocking the club, getting the club charged up.

Shop Boyz's debut CD, "Rock Star Mentality," is a sampling of the creativity and diversity that go into each and every song that this creative collective churns out. Whether they're flossing and having fun on a track like "My Car" or showing respect for their ladies on "She Knows," Shop Boyz tell new stories in new and exciting ways. "Rain Dance," a sure standout, is bound to inspire some new moves on the dance floor. "It's a lot of energy," says Meany. "I think people are gonna like it because you gotta dance to it. It's another movement." And a group favorite, "Rollin'," is a track the guys swear is actually hotter than their blazing "Party Like A Rockstar."

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